Findings:
Explored the salted fish industry at Pantai Beserah. Heard their story about their 100 years (3 generations of the business)
The poor fisherman got their fishes from the sea, sold some of them and keep a little for themselves, the aroma attracted a lot from the neighborhood. As the attention are getting more, they turned this opportunity into an industry.
Type of fish used are changed around seasons because of the availability of type of fishes caught. Resulting in a cycle of change of fish type. So there will be no shortage in production.
When the number of fisherman grows and the fish are getting lesser, they sold their boats and equipments to open a shop that sells sea products. This action made their industry even focused. The fame and quality of salted fish attracted customers from the east coast and even getting recognition from Sultan of Pahang.
Coming to the 4th generation, the industry met the biggest challenge yet. Globalization are slowly eating away traditional industry through the mindset of the younger generations. White collar job seems to be the standard occupation and targeted job for average joe. The threat of the industry is not about the business (demands are getting more) but more about the 4th generation willingness to continue to business.
Their line of work always put them on challenges and making decisions, and how the adapt to the situation made their family business grew prosper and lasted for generations.
Goal:
Whether its white collar job or the salted fish industry, life is fulled of different kind of challenges, but it is human nature to change, grow, learn and adapt to keep up with the ever changing world. Using the salted fish industry, to tell a story of change, grow, learn and adapt.
Message:
There are always challenges in life, but that is what makes life interesting, because these challenges are the things that made us grow.
Teenagers.
Medium:
Digital media, album story book.
Idea for interactive photo album.
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