Findings:
Through observations, the salted fish industry in Pantai Beserah experienced a lot of changes across the 100 years of business. Their life is all about perseverance, altering and flexibility in surviving. For example, salted fish was created to preserve fish because that is the conventional preserving method, when the needs are getting higher, the ancestors of the family used this opportunity to create this industry which eventually lasted for 4 generations. They also change the fish used in line with the season, when the next season comes, they change into other fish. When competition of fishing is getting higher while fish are getting lesser, they sold their boat and build a shop instead. When the needs of other sea product are getting higher, they invest on freezer to sell frozen sea product.
Goal:
To tell a story about preservation and being flexible in life through the story of the salted fish industry.
Through observations, the salted fish industry in Pantai Beserah experienced a lot of changes across the 100 years of business. Their life is all about perseverance, altering and flexibility in surviving. For example, salted fish was created to preserve fish because that is the conventional preserving method, when the needs are getting higher, the ancestors of the family used this opportunity to create this industry which eventually lasted for 4 generations. They also change the fish used in line with the season, when the next season comes, they change into other fish. When competition of fishing is getting higher while fish are getting lesser, they sold their boat and build a shop instead. When the needs of other sea product are getting higher, they invest on freezer to sell frozen sea product.
Goal:
To tell a story about preservation and being flexible in life through the story of the salted fish industry.
Target audience:
Teenagers. To expect obstacles in life but think throughout to get across it.
Medium:
Picture book
Teenagers. To expect obstacles in life but think throughout to get across it.
Medium:
Picture book
